Research Blog

  • My group is doing a Crayola commercial. Crayola commercials usually include young kids at school coloring or drawing.  
  •        1. The kids' attire is either uniforms or bright and bubbly clothes, that are school appropriate.  

  • 2. Some props are things found in an elementary school classroom or a child's room. The classroom has desks, paper, a lot of paintings and posters, and school supplies. 

  • 3. The kids are happy and hanging out with their friends. They are laughing and having a good time in class.  

  • 4. The score through the commercials are happy and upbeat to appeal to younger audiences and get their attention.  

  • 5. The Crayola logo is a yellow and green circle that says Crayola with a rainbow looking smile underneath. The Crayola slogan is “The Power of Creativity – Crayola – It Starts Here” which means that the possibilities are endless. It tells you to bring out your creative side and have fun.  

  • 6. In the commercial, the props are usually angled to show any color and the Crayola logo and slogan will be featured in the end to show the audience that it is a Crayola commercial. 

  • 7. Crayola commercials appeal to ethos by channeling the audience's inner childhood. They grab the creative and fun young minds of people and show them that they can express themselves through Crayola products. 





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