Research Blog: Music Video Conventions

    To research our music video, we first watched the music video made by Hoku. The music video had many different cross cuts with scenes from Legally Blonde. There was a split screen of the singer from Hoku and the character Elle from Legally Blonde to show how the two are similar. There are various medium long shots, medium shots, and medium close ups to showcase the singer of Hoku as the stereotypical perfect girl. The setting in which the music video is taking place is constantly changing, from the singer getting her nails done to shopping to walking on the street. A frequent setting shown is all of Hoku in a grassy area to show the band playing. The use of different costume changes, makeup, bright lighting, and props truly establishes this singer to have the perfect life and be the perfect girl.

    The second video we watched was Legally Blonde’s intro featuring Perfect Day. Just like Hoku’s music video, the intro establishes Elle Woods to be the perfect girl. The intro shows different parts of Elle's life (her college campus, her friends, her sorority, her dog) to showcase her having the perfect life and having a perfect day. In the intro, there is a letter being passed to Elle. There is a tracking shot of a girl on a bicycle with the letter. The intro features several closeups of Elle: brushing her hair, putting a necklace on, shaving her legs, and many others. The girls in the intro all have costumes and makeup that match the sorority girl image. 

    The final video we watched was the opening scene of Clueless. Similar to the other videos, the opening scene shows Cher Horowitz having an amazing life. There are some pan shots, tracking shots, and zooms to show Cher’s fast moving life. The opening scene shows an aerial shot of Cher and her friends driving. Cher has a voiceover in this to explain why her life is so amazing. 

    All in all, the conventions in these videos establish the featured girl to be the perfect girl with the perfect life, where the perfect day is basically every day.

https://youtu.be/VJBoOq1zqeg Legally Blonde Intro

https://youtu.be/Sef4JSucZrQ Hoku Music Video

https://youtu.be/-UOcp9ydcM0 Clueless Intro

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